Hey everyone and welcome back!
As the title has most likely informed you today we will be looking to analyse Coca-Cola through a couple of media monitoring tools. But first a little bit about Coca-Cola. The Coca-Cola Company is an American worldwide beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Wildfire
When one thinks of Coca-Cola the first competitor that comes to mind is Pepsi. Wildfire, a tool by Google provides a free service to compare social media performance between property names and provides a perfect occasion to compare Coca-Cola’s performance against Pepsi’s. The great thing about Wildfire its ability to look at social trends from the past to the present day. This allowing organisations to see what strategies positively or negatively affected their media outlook.
The three graphs below display the trends between Coco-Cola: Orange and Pepsi: Green.
From the above it can be gathered that Coco-Cola out performs Pepsi in its use of both Facebook and Google+. However when it comes to Twitter while both organisations have a respectable presence Pepsi edges out in front. Nate Smitha did an analysis of both Coca-Cola and Pepsi on Twitter and found the reason for Pepsi’s success was greatly due to Pepsi taking a more active approach to managing content. Sending more Tweets to its followers enabled Pepsi to deliver more shareable content, and its engagement was the result of many pieces of good content, not just one top Tweet. Pepsi’s strategy is geared to drive conversation, not just to be discussed, and more users on Twitter seeing Pepsi’s Tweets. Saying this Coca-Cola has an incredible share of voice, and a demonstrated ability to drive big engagement; all that seems to be missing is sharing more of the content.
HowSociable
Another tool that provides and excellent summary of performance across several networks at once is HowSociable. HowSociable on its free plan allows you to analyse ratings from 4 networks and 12 networks with an account. If you wanted to extract additional data a paid subscription is available increasing the networks analysed to 36. What HowSociable does well is its ability to show organisations which networks their social presence may be lacking in.
Again I thought it be best if we looked at Coca-Cola and its most influential competitor Pepsi. The ratings are on a scale of 1-10 and looks at the last week.
Once more, Coca-Cola seems to dominate the social network sphere. What I found to be extremely interesting from this information was the use of LinkedIn by both organisations. What we can see by both Coca-Cola and Pepsi is that their social network strategies look to focus on the consumer marketing and consumer support side of things. While minimising the focus on corporate and professional networks.
Todays End
So here we are at the end again, we have now analysed who Coca-Cola is and have looked at Coca-Colas impressive presence on Social Netoworks. Through the Wildfire and HowSocialable tools we have been able to gather Coca-Colas standing against its main rival and which networks it presence is most active on.
I hope you have enjoyed the read
Feel free to comment and I’ll see you back soon!
Dillen
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P.S Click on the Images to go to the owners site’s
Dillen Alahendra 